//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Werbung"
~type:"article"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Electronic Commerce
Werbung
Internet marketing
88
Online-Marketing
88
Social Web
48
Social web
48
Consumer behaviour
32
Konsumentenverhalten
32
E-commerce
17
Online retailing
17
Online-Handel
17
Beziehungsmarketing
14
Marketing management
14
Marketingmanagement
14
Relationship marketing
14
Brand management
13
Markenführung
13
Social media
10
Internet
9
Viral marketing
9
Virales Marketing
9
Social network
8
Soziales Netzwerk
8
Website
7
Advertising effects
6
China
6
Customer satisfaction
6
Digital marketing
6
Kundenzufriedenheit
6
Tourism marketing
6
Tourismusmarketing
6
Werbewirkung
6
digital marketing
6
Croatia
5
Distribution channel
5
Facebook
5
Kroatien
5
Social networks
5
Tourism
5
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
Book / Working Paper
10
Type of publication (narrower categories)
All
Conference paper
Article in journal
2,361
Aufsatz in Zeitschrift
2,361
Aufsatz im Buch
207
Book section
207
Konferenzbeitrag
23
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Sammelwerk
4
Reprint
3
Mehrbändiges Werk
2
Multi-volume publication
2
Festschrift
1
more ...
less ...
Language
All
English
23
Author
All
Afanasyeva, Tatiana
1
Alegret Cotas, Alejandro
1
Banerjee, Snehasish
1
Baoling, Li
1
Bernritter, Stefan F.
1
Bezes, Christophe
1
Bonatti, Alessandro
1
Boyland, Emma
1
Cahalane, Michael
1
Checchinato, Francesca
1
Cheng, Daniel
1
Colapinto, Cinzia
1
Cordella, Paolo
1
Esteban-Millat, Irene
1
Frasquet Deltoro, Marta
1
Generalić, Ivan
1
Ghose, Anindya
1
Giusto, Alice
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Grigaliūnaitė, Viktorija
1
Guo, Zixiu
1
Helajz, Valentina
1
Kapetanaki, Ariadne Beatrice
1
Kelić, Ivan
1
Krafft, Manfred
1
Lahuerta Otero, Eva
1
Lambrecht, Anja
1
Li, Dandan
1
Linde, Janine Julia
1
Loosschilder, Gerard H.
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Miklosik, Andrej
1
Mollá Descals, Alejandro
1
Morales-Solana, Doris
1
Muñoz Gallego, Pablo A.
1
Neyens, Evy
1
Nuttawut Rojniruttikul
1
Opreana, Alin
1
more ...
less ...
Published in...
All
Interdisciplinary management research XVI ; 1
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interdisciplinary management research XVI ; 2
1
International journal of retail & distribution management
1
Journal of revenue and pricing management
1
Marketing letters : a journal of research in marketing
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Scientific Annals of Economics and Business
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
4
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
5
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
6
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
7
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
8
Role of digital marketing on student organizations' online presence and activities
Turkalj, Davorin
;
Štimac, Helena
;
Helajz, Valentina
-
2020
Persistent link: https://www.econbiz.de/10012601634
Saved in:
9
Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
10
Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->