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~subject:"Advertising"
~subject:"Interaktive Medien"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
~type_genre:"Textbook"
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Advertising
Interaktive Medien
Social web
Interactive media
207
Online-Marketing
60
Internet marketing
59
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
38
Electronic Commerce
32
E-commerce
31
Internet
30
Advertising effects
26
Beziehungsmarketing
26
Relationship marketing
26
Werbewirkung
26
Online retailing
25
Online-Handel
25
USA
21
United States
21
Deutschland
20
Germany
20
Website
18
Brand management
17
Markenführung
17
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Theory
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Customer satisfaction
15
Kundenzufriedenheit
15
Marketing management
15
Marketingmanagement
15
Media usage
14
Mediennutzung
14
Multimedia
14
Informationstechnik
13
Werbung
11
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10
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10
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10
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10
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Article
170
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39
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Aufsatz in Zeitschrift
Collection of articles of several authors
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177
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146
Book section
146
Hochschulschrift
37
Graue Literatur
36
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36
Thesis
31
Sammelwerk
28
Aufsatzsammlung
22
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19
Working Paper
19
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10
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10
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3
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2
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2
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English
161
German
49
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2
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1
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Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Pelsmacker, Patrick de
3
Sharma, Ravi S.
3
Bauer, Hans H.
2
Coffey, Amy Jo
2
Dänzler, Stefanie
2
Frew, Andrew J.
2
Heun, Thomas
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
MacCullough, Colin
2
McCullough, Colin
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Tan, Margaret
2
Tropp, Jörg
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albers, Sönke
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Anell, Patrick
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
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1
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1
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2
Bertelsmann Stiftung
1
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1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
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1
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1
Fachhochschule Wiener Neustadt für Wirtschaft und Technik
1
Haufe-Lexware GmbH & Co. KG
1
International Conference on Information and Communication Technologies in Tourism <10, 2003, Helsinki>
1
International Conference on Information and Communication Technologies in Travel and Tourism <12, 2005, Innsbruck>
1
Kommunalverband Ruhrgebiet
1
Kongress Zugangsnetze im Wettbewerb <2000, München>
1
Stuttgarter Mediensymposium <2, 2008, Stuttgart>
1
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Published in...
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Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Bankwissenschaftliche Schriftenreihe
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Colección Comunicación
1
Der Controlling-Berater : CB
1
Die Bank
1
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
1
Electronic commerce research and applications
1
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Source
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ECONIS (ZBW)
209
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209
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
7
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
8
Factors affecting satisfaction with media art experiences and intention to re-experience : focusing on interactivity, presence, and flow
Lee, Doyeon
- In:
International journal of arts management
25
(
2022
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10014370582
Saved in:
9
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
10
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
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