//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Internet"
~subject:"Werbung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internet
Werbung
Internet marketing
8,963
Online-Marketing
8,923
Social Web
4,459
Social web
4,459
Consumer behaviour
3,682
Konsumentenverhalten
3,681
Advertising effects
1,590
Werbewirkung
1,590
Online retailing
1,566
Online-Handel
1,566
Viral marketing
1,484
Virales Marketing
1,484
E-commerce
1,363
Electronic Commerce
1,362
Brand management
1,314
Markenführung
1,314
Beziehungsmarketing
1,236
Relationship marketing
1,236
Social media
836
Brand image
798
Markenimage
798
social media
759
Marketing management
737
Marketingmanagement
737
Website
662
Social network
427
Soziales Netzwerk
427
Search engine
416
Suchmaschine
416
Brand
384
USA
378
United States
378
Markenartikel
366
Facebook
361
Confidence
349
Vertrauen
349
Customer satisfaction
334
more ...
less ...
Online availability
All
Undetermined
1,135
Free
168
Type of publication
All
Article
Book / Working Paper
967
Journal
4
Other
1
Type of publication (narrower categories)
All
Article in journal
1,747
Aufsatz in Zeitschrift
1,747
Aufsatz im Buch
157
Book section
157
Conference paper
15
Konferenzbeitrag
15
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Festschrift
1
Market information
1
Marktinformation
1
Reprint
1
more ...
less ...
Language
All
English
1,896
German
24
Russian
1
Undetermined
1
Author
All
Bellman, Steven
9
Fogel, Joshua
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Wilbur, Kenneth C.
8
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Varan, Duane
7
Ahuja, Vandana
6
Balseiro, Santiago R.
6
Choi, Yung Kyun
6
Danaher, Peter J.
6
Ghose, Anindya
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Katona, Zsolt
6
Kim, Jooyoung
6
Skiera, Bernd
6
Arora, Taanika
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
Cho, Chang-Hoan
5
Dens, Nathalie
5
Dukes, Anthony
5
Fesenmaier, Daniel R.
5
King, Karen Whitehill
5
Kumar, Subodha
5
Reijmersdal, Eva A. van
5
Schultz, Carsten D.
5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Tucker, Catherine
5
Voorveld, Hilde
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Cauberghe, Veroline
4
Chen, Huan
4
Chen, Jianqing
4
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
42
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of retailing and consumer services
26
Information systems research : ISR
25
Journal of advertising research
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of internet commerce
19
Journal of marketing research : JMR
19
Journal of promotion management : JPM
18
Journal of management information systems : JMIS
17
Electronic commerce research
15
European journal of operational research : EJOR
15
Journal of marketing
15
Marketing letters : a journal of research in marketing
14
Psychology & marketing
13
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
European journal of marketing : EJM
11
European research studies
11
Marketing intelligence & planning
11
Handbook of research on effective advertising strategies in the social media age
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic commerce : IJEC
10
International journal of industrial organization
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of business information systems : IJBIS
9
more ...
less ...
Source
All
ECONIS (ZBW)
1,920
BASE
1
RePEc
1
Showing
1
-
10
of
1,922
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
3
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
4
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
5
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
6
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
7
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
8
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
9
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
10
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->