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~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Rebate"
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Advertising
Internet marketing
Markenführung
Rebate
Verkaufsförderung
1,928
Sales promotion
1,927
Consumer behaviour
893
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893
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409
Preismanagement
328
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328
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299
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291
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237
promotions
236
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235
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202
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194
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193
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193
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191
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170
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170
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168
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161
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157
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155
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144
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143
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133
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133
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131
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128
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7
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7
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5
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5
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4
Windmeijer, Frank
4
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4
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HEC Paris (École des Hautes Études Commerciales)
1
Springer Fachmedien Wiesbaden
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Journal of retailing and consumer services
19
Journal of business research : JBR
16
Journal of promotion management : JPM
14
Journal of Islamic marketing : JIMA
13
Journal of retailing
13
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Psychology & marketing
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing communications
5
The journal of product & brand management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The international review of retail, distribution and consumer research
4
Working paper / National Bureau of Economic Research, Inc.
4
European research studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of production economics
3
Journal of Asian finance, economics and business : JAFEB
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Economic research report
2
European journal of marketing
2
Global business review
2
Global journal of business management : GJBM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
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ECONIS (ZBW)
475
RePEc
6
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482
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1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
6
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
7
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
8
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
9
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
10
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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