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~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
~subject:"Theory"
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Search: subject:"promotions"
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Advertising
Internet marketing
Rebate
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Verkaufsförderung
1,931
Sales promotion
1,930
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897
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
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299
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291
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237
promotions
237
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202
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194
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193
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159
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158
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155
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145
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7
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7
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6
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5
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5
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5
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4
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4
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4
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4
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4
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4
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3
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Aydinli, Aylin
3
Barrio-García, Salvador del
3
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3
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3
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3
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3
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3
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HEC Paris (École des Hautes Études Commerciales)
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Journal of retailing and consumer services
17
Journal of promotion management : JPM
14
Journal of Islamic marketing : JIMA
13
Journal of business research : JBR
13
Journal of retailing
11
European journal of operational research : EJOR
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
European journal of marketing : EJM
6
International journal of production economics
6
Journal of promotion management : innovations in planning and applied research
6
Marketing : ZFP ; journal of research and management
6
Psychology & marketing
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
International journal of industrial organization
5
Journal of the Operational Research Society : OR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Quantitative marketing and economics : QME
5
Working paper / National Bureau of Economic Research, Inc.
5
American journal of agricultural economics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
Omega : the international journal of management science
4
The journal of product & brand management
4
International journal of hospitality management
3
Journal of revenue and pricing management
3
Manufacturing & service operations management : M & SOM
3
Marketing Science
3
NBER Working Paper
3
NBER working paper series
3
SpringerLink / Bücher
3
CESifo working papers
2
CUDARE working paper series
2
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ECONIS (ZBW)
573
Other ZBW resources
7
RePEc
6
BASE
1
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1
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10
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587
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date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
6
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
7
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
8
A two-sided sales
promotions
modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
9
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
10
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
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