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~subject:"Advertising"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Advertising
Marketing theory
Marketing
2,512
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579
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567
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462
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Marketingmanagement
393
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373
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241
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149
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Soloveichik, Rachel
5
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Belz, Frank
3
Deseniss, Alexander
3
Fitzgerald, Doireann
3
Haller, Stefanie
3
Kilian, Thomas
3
Nakamura, Leonard Isamu
3
Samuels, Jon D.
3
Spotts, Harlan E.
3
Walsh, Gianfranco
3
Wierenga, Berend
3
Yedid-Levi, Yaniv
3
Belz, Christian
2
Bessen, James
2
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2
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2
Freiling, Jörg
2
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2
Garner, Corby
2
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2
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2
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2
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2
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2
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2
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2
Meyer, Peter B.
2
Opresnik, Marc Oliver
2
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2
Pepels, Werner
2
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2
Rudolph, Thomas
2
Russell, Matthew
2
Semerkova, L. N.
2
Sibirskaja, E. V.
2
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2
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2
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American Marketing Association
10
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Universität St. Gallen / Institut für Marketing und Handel
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Economist Conference Unit <London>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Instytut Filologii Polskiej <Lublin>
1
International Association of Business Communicators
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Inštitut za Marketing <Maribor>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Lennart-Bernadotte-Stiftung
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
National Bureau of Economic Research
1
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Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
Zeszyty naukowe
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
BEA working papers
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer-Lehrbuch
2
Staff report
2
The journal of business & industrial marketing
2
Thexis / Fachbericht für Marketing
2
Working papers / Federal Reserve Bank of Philadelphia, Research Department
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft / Schriften zum Marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Always learning
1
Approaches to semiotics
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere der Forschungsstelle für Genossenschaftswesen an der Universität Hohenheim
1
BLS working papers
1
Bericht der GfK-Tagung : vom ...
1
Bonn working papers in business administration / MA
1
CESifo working papers
1
Cahiers de recherche / Département de science Economique, Faculté des Sciences Sociales, Université d'Ottawa
1
Department of Economics discussion paper series / University of Oxford
1
Deutsche Dokumentation
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge der Fakultät für Wirtschaftswissenschaft der Gerhard-Mercator-Universität Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Duisburger Arbeitspapiere zum Marketing
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
FRB of Philadelphia Working Paper
1
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61
A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003302425
Saved in:
62
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
63
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
64
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
65
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
66
Marketingdisziplin im Wandel : empirische Bestandsaufnahme aus Sicht der Wissenschaft und Unternehmenspraxis
Meffert, Heribert
-
2012
Persistent link: https://www.econbiz.de/10013330233
Saved in:
67
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
68
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
69
Reklamnyj rynok i PR v Rossii: problemy i perspektivy : meždunarodnaja naučno-praktičeskaja konferencija, (Orel, 13 aprelja 2011 g.) ; materialy i doklady
Sibirskaja, E. V.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009660316
Saved in:
70
Inside marketing : practices, ideologies, devices
Zwick, Detlev
(
ed.
);
Cayla, Julien
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008905702
Saved in:
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