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~subject:"Advertising"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekampagne"
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Advertising
Marketingmanagement
Theory
Advertising planning
286
Werbeplanung
286
Advertising effects
94
Werbewirkung
94
Werbung
55
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Theorie
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
20
Germany
20
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
International marketing
10
Internationales Marketing
10
United Kingdom
10
Print advertising
8
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8
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4
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104
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Article in journal
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104
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58
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58
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28
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26
Graue Literatur
25
Non-commercial literature
25
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20
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18
Working Paper
18
Textbook
14
Bibliografie enthalten
11
Bibliography included
11
Ratgeber
11
Collection of articles of several authors
10
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10
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10
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9
Fallstudie
9
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5
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English
89
German
14
Russian
1
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Chang, Chun-tuan
2
Gierl, Heribert
2
Gou, Qinglong
2
Ishigaki, Hiroaki
2
Martín Herrán, Guiomar
2
Schultz, Don E.
2
Sigué, Simon Pierre
2
Steffenhagen, Hartwig
2
Utkarsh
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Adams, Leen
1
Agheshlouei, Hamed
1
Aleksandrovs, Leonids
1
Almagro, J.
1
An, Soontae
1
Anderson, Simon P.
1
Andrews, J. Craig
1
Araujo, Luis
1
Araujo, Theo
1
Arnold, Michael A.
1
Asquith, Richard
1
Baetzgen, Andreas
1
Baik, Alicia
1
Baillargeon, Lisa
1
Baker, Max
1
Baye, Michael R.
1
Beltran-Royo, César
1
Berg, Florian
1
Berning, Joshua
1
Bhatnagar, Namita
1
Bissell, Kimberly
1
Blanco, L. A.
1
Blankson, Charles
1
Block, Martin P.
1
Buchanan-Oliver, Margo
1
Caemmerer, Barbara
1
Campbell, Arthur
1
Cauberghe, Veroline
1
Chandra, Ambarish
1
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International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
8
Journal of marketing communications
6
European journal of operational research : EJOR
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The Rand journal of economics
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Services marketing quarterly
2
The American economic review
2
The journal of industrial economics
2
Advances in applied microeconomics : a research annual
1
Akzente
1
American journal of agricultural economics
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dynamic games and applications : DGA
1
Economics letters
1
European journal of marketing : EJM
1
Games and economic behavior
1
Healthcare Marketing / Jahrbuch
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and innovation management
1
International journal of industrial organization
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of current issues and research in advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
104
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104
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
3
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
4
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
5
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
6
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
7
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
8
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
9
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
10
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
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