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~subject:"Advertising"
~subject:"Social media"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Subject
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Advertising
Social media
Werbung
Internet marketing
8,827
Online-Marketing
8,787
Social Web
4,390
Social web
4,390
Consumer behaviour
3,611
Konsumentenverhalten
3,610
Advertising effects
1,561
Werbewirkung
1,561
Online retailing
1,540
Online-Handel
1,540
Viral marketing
1,464
Virales Marketing
1,464
E-commerce
1,346
Electronic Commerce
1,345
Brand management
1,290
Markenführung
1,290
Beziehungsmarketing
1,218
Relationship marketing
1,218
Brand image
785
Markenimage
785
social media
745
Marketing management
721
Marketingmanagement
721
Internet
720
Website
658
Social network
425
Soziales Netzwerk
425
Search engine
413
Suchmaschine
413
Brand
378
USA
377
United States
377
Facebook
360
Markenartikel
360
Confidence
346
Vertrauen
346
Customer satisfaction
327
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Undetermined
1,412
Free
164
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Book / Working Paper
515
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2
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1
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Article in journal
1,911
Aufsatz in Zeitschrift
1,911
Aufsatz im Buch
109
Book section
109
Conference paper
14
Konferenzbeitrag
14
Case study
2
Collection of articles of several authors
2
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2
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2
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1
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2,021
German
3
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Dwivedi, Yogesh Kumar
9
Hudders, Liselot
8
Pelsmacker, Patrick de
8
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
7
Bellman, Steven
6
Dens, Nathalie
6
Jerath, Kinshuk
6
Milne, George R.
6
Rozendaal, Esther
6
Schultz, Carsten D.
6
Smith, Katherine Taken
6
Swani, Kunal
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Bernritter, Stefan F.
5
Campbell, Colin L.
5
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Fesenmaier, Daniel R.
5
Filieri, Raffaele
5
Harrigan, Paul
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Labrecque, Lauren I.
5
Okazaki, Shintaro
5
Pauwels, Koen
5
Skiera, Bernd
5
Stienmetz, Jason L.
5
Varan, Duane
5
Voorveld, Hilde
5
Abbasi, Amir Zaib
4
Bigné Alcañiz, J. Enrique
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Buzeta, Cristian
4
Cauberghe, Veroline
4
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Published in...
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Journal of business research : JBR
107
International journal of advertising : the review of marketing communications
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of retailing and consumer services
48
Journal of marketing communications
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Technological forecasting & social change : an international journal
28
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of product & brand management
26
Business horizons
24
Tourism management : research, policies, practice
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of promotion management : JPM
17
European journal of marketing : EJM
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of marketing research : JMR
16
International journal of contemporary hospitality management
15
Journal of the Academy of Marketing Science
15
Marketing intelligence & planning
15
Young consumers : insight and ideas for responsible marketers
15
Electronic commerce research
14
European journal of marketing
14
International journal of hospitality management
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Asia Pacific journal of marketing and logistics
13
European journal of operational research : EJOR
13
The journal of brand management : an international journal
13
The marketing review
13
Journal of current issues and research in advertising
12
Journal of electronic commerce research : JECR
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Corporate communications : an international journal
11
Journal of marketing
11
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ECONIS (ZBW)
2,024
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1
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
5
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
6
The effect of lockup and persuasion on online investment decisions : an experimental study in ICOs
Bruckner, Moritz T.
;
Steininger, Dennis M.
;
Thatcher, …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014327182
Saved in:
7
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
8
Firm policies and employees' participation in conversation about their employer on social media
Del Bosco, Barbara
;
Mazzucchelli, Alice
;
Chierici, Roberto
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 301-322
Persistent link: https://www.econbiz.de/10014330953
Saved in:
9
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
10
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
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