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~subject:"Advertising"
~subject:"Werbung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
7,731
Online-Marketing
7,723
Social Web
4,086
Social web
4,086
Consumer behaviour
3,576
Konsumentenverhalten
3,576
Advertising effects
1,501
Werbewirkung
1,501
Online retailing
1,496
Online-Handel
1,496
Viral marketing
1,420
Virales Marketing
1,420
E-commerce
1,246
Electronic Commerce
1,245
Brand management
1,209
Markenführung
1,209
Beziehungsmarketing
1,152
Relationship marketing
1,152
Social media
817
Brand image
776
Markenimage
776
social media
753
Internet
637
Website
610
Marketing management
599
Marketingmanagement
599
Social network
417
Soziales Netzwerk
417
Brand
367
Facebook
355
Markenartikel
349
Search engine
337
Suchmaschine
337
Confidence
334
Vertrauen
334
Customer satisfaction
329
Kundenzufriedenheit
329
USA
313
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127
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1,207
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non-article
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1,211
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Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Rozendaal, Esther
8
Bellman, Steven
7
Boerman, Sophie C.
7
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Arora, Taanika
6
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Reijmersdal, Eva A. van
6
Wilbur, Kenneth C.
6
Balseiro, Santiago R.
5
Cho, Chang-Hoan
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Stienmetz, Jason L.
5
Varan, Duane
5
Voorveld, Hilde
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
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International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
43
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Marketing science
11
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
1,211
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
4
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
7
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
8
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
9
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
10
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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