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~subject:"Advertising"
~subject:"Werbung"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
7,439
Online-Marketing
7,431
Social Web
3,927
Social web
3,927
Consumer behaviour
3,422
Konsumentenverhalten
3,422
Advertising effects
1,444
Werbewirkung
1,444
Online retailing
1,438
Online-Handel
1,438
Viral marketing
1,386
Virales Marketing
1,386
E-commerce
1,205
Electronic Commerce
1,204
Brand management
1,165
Markenführung
1,165
Beziehungsmarketing
1,105
Relationship marketing
1,105
Social media
794
Brand image
750
Markenimage
750
social media
729
Internet
621
Website
600
Marketing management
562
Marketingmanagement
562
Social network
410
Soziales Netzwerk
410
Brand
355
Facebook
350
Markenartikel
337
Search engine
332
Suchmaschine
332
Confidence
328
Vertrauen
328
Customer satisfaction
313
Kundenzufriedenheit
313
USA
311
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775
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110
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Book / Working Paper
8
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Article in journal
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1,154
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77
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77
Conference paper
5
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5
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2
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1,154
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Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Bellman, Steven
6
Jerath, Kinshuk
6
Rozendaal, Esther
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Stienmetz, Jason L.
5
Varan, Duane
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kumar, Subodha
4
Mookerjee, Vijay S.
4
Narayanan, Sridhar
4
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International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
10
Journal of marketing
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
1,154
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
3
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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4
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
5
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
6
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
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7
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
8
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
9
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
10
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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