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~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Advertising
Fernsehwerbung
541
Television advertising
537
Television
518
USA
489
Fernsehen
488
United States
487
Fernsehprogramm
451
Television programme
446
Werbewirkung
312
Advertising effects
310
Kabelfernsehen
255
Cable television
254
Konsumentenverhalten
218
Consumer behaviour
217
Theorie
214
Theory
211
Television industry
190
Fernsehsender
188
Media usage
167
Mediennutzung
167
Germany
138
Werbung
138
Deutschland
137
Wettbewerb
124
Competition
123
Commercial television
105
Privater Fernsehsender
105
Broadcasting policy
102
Rundfunkpolitik
102
Großbritannien
98
Internet marketing
97
Online-Marketing
97
United Kingdom
97
television
87
Digitaler Rundfunk
77
Professional sports
77
Profisport
77
Digital broadcast
76
Sportveranstaltung
70
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119
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28
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26
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26
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23
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7
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146
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Bellman, Steven
7
Varan, Duane
5
Della Vigna, Stefano
4
Durante, Ruben
4
Kind, Hans Jarle
4
Knight, Brian G.
4
La Ferrara, Eliana
4
Nilssen, Tore
4
Sørgard, Lars
4
Anderson, Simon P.
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Schweidel, David A.
3
Wilbur, Kenneth C.
3
Wooley, Brooke
3
Bakir, Aysen
2
Beal, Virginia
2
Bijmolt, Tammo H. A.
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Cauberghe, Verolien
2
Coate, Stephen
2
Crawford, Gregory S.
2
Deer, Lachlan
2
Dens, Nathalie
2
Fossen, Beth L.
2
Gabszewicz, Jean Jaskold
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Laussel, Didier
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schmidtke, Richard
2
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National Bureau of Economic Research
1
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International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Working paper / National Bureau of Economic Research, Inc.
3
Young consumers : insight and ideas for responsible marketers
3
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of industrial organization
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Memorandum
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
CESifo working papers
1
CIE discussion papers
1
CORE discussion papers : DP
1
Discussion paper / Institute of Social and Economic Research
1
Discussion paper / NHH, Department of Economics
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Discussion papers / UCL, Département des Sciences Economiques
1
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ECONIS (ZBW)
142
EconStor
5
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
3
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
4
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
5
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
Television
and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
10
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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