//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Marketing Letters"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
294
Konsumentenverhalten
294
Brand management
70
Markenführung
70
Brand image
62
Advertising effects
61
Markenimage
61
Werbewirkung
60
Theorie
53
Theory
53
Beziehungsmarketing
52
Relationship marketing
52
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
39
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Customer satisfaction
35
Werbung
35
Emotion
34
Kundenzufriedenheit
33
Internet marketing
31
Online-Marketing
31
Preismanagement
27
Pricing strategy
27
Marketing
24
New product development
24
Service quality
24
Viral marketing
24
Virales Marketing
24
Willingness to pay
24
Distribution channel
23
Dienstleistungsqualität
22
Produktentwicklung
22
Sales promotion
21
more ...
less ...
Online availability
All
Undetermined
37
Free
2
Type of publication
All
Article
44
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
36
Undetermined
9
Author
All
Brandes, Leif
2
Nüesch, Stephan
2
Paas, Leonard J.
2
Arceneaux, Kevin
1
Aurier, Philippe
1
Bae, Sohyun
1
Baek, Tae Hyun
1
Basuroy, Suman
1
Bekk, Magdalena
1
Bommaraju, Raghuram
1
Brennan, Stacey M.
1
Broz-Giroux, Anne
1
Cabano, Frank G.
1
Cai, Gangshu
1
Chen, Chien-wei
1
Chen, Hailiang
1
Chen, Jialie
1
Chen, Ying-Ju
1
Chiang, Min-Hsien
1
Chu, Singfat
1
Clarkson, Joshua John
1
Cohen, Justin
1
Cooke, Alan D. J.
1
Darley, William K.
1
De Angelis, Matteo
1
Dens, Nathalie
1
Drolet, Aimee
1
Eisend, Martin
1
Faulkner, Margaret
1
Francis, Bill B.
1
Franck, Egon
1
Franck, Egon P.
1
Garcia, Stephen M.
1
Golmohammadi, Alireza
1
Gordon, Brett
1
Gretz, Richard T.
1
Gulen, Huseyin
1
Han, Jin K.
1
Hock, Stefan J.
1
Ilicic, Jasmina
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
35
Marketing Letters
9
: Marketing Letters
1
Source
All
ECONIS (ZBW)
36
RePEc
9
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Great expectations : argument order expectations shape the efficacy of order effects in one-sided advertisements
Clarkson, Joshua John
;
Cooke, Alan D. J.
;
Martin, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 383-395
Persistent link: https://www.econbiz.de/10014334016
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
CEO inside-debt compensation and strategic emphasis
Shankar, Nithya
;
Francis, Bill B.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 653-667
Persistent link: https://www.econbiz.de/10014458460
Saved in:
5
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
6
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
7
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
8
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
9
The Chief Marketing Officer : an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
10
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->