//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lu, Qiang"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
China
8
Lieferkette
8
Supply chain
8
Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
6
Online-Marketing
6
Betriebliche Finanzwirtschaft
5
Dienstleistungsqualität
5
Managerial finance
5
Service quality
5
Theorie
5
Theory
5
Einzelhandel
4
KMU
4
Retail trade
4
SME
4
Social Web
4
Social web
4
Distribution channel
3
Emerging economies
3
Online retailing
3
Online-Handel
3
Preismanagement
3
Pricing strategy
3
Quality management
3
Qualitätsmanagement
3
Schwellenländer
3
Search engine
3
Suchmaschine
3
Supply chain finance
3
Vertriebsweg
3
Werbung
3
Advertising effects
2
Arbeitsgruppe
2
Arbeitsverhalten
2
Asymmetric information
2
Autobahn
2
Brand image
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Lu, Qiang
3
Yang, Yupin
2
DeRoos, Nicolas
1
Huangfu, Xiuhua (Stella)
1
Pei, Jian
1
Singh, Sonika
1
Tang, Guanting
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Travelers' prior knowledge and search advertising
Lu, Qiang
;
Yang, Yupin
;
Huangfu, Xiuhua (Stella)
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10013546081
Saved in:
3
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->