The impact of market competition on search advertising
Year of publication: |
2015
|
---|---|
Authors: | Yang, Yupin ; Lu, Qiang ; Tang, Guanting ; Pei, Jian |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 30.2015, p. 46-55
|
Subject: | Search engine advertising | Price advertising | Search ad content | Market competition | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising | Wettbewerb | Competition | Preismanagement | Pricing strategy |
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