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~subject:"Advertising"
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Search: person:"Mazursky, David"
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Advertising
Consumer behaviour
9
Creativity
9
Kreativität
9
Konsumentenverhalten
8
Innovation
5
Werbung
5
Internet-Auktion
4
Online auction
4
Auction theory
3
Auktionstheorie
3
Cognition
3
Kognition
3
New product development
3
Produktentwicklung
3
Consumer involvement
2
Customer integration
2
Economics of information
2
Emotion
2
Financial services
2
Informationsökonomik
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Product availability
2
Produktinnovation
2
Purchase intention
2
Risikopräferenz
2
Risk attitude
2
Scarcity
2
Theorie
2
Theory
2
Advertising Creativity
1
Advertising Strategy
1
Advertising effects
1
Advertising industry
1
Appropriateness
1
Arbeitsgruppe
1
Auction
1
Auktion
1
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English
5
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Mazursky, David
5
Goldenberg, Jacob
3
Levav, Amnon
1
Schul, Yaacov
1
Solomin, Sorin
1
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
5
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1
Cracking the ad code
Goldenberg, Jacob
;
Levav, Amnon
;
Mazursky, David
; …
-
2009
Persistent link: https://www.econbiz.de/10003779325
Saved in:
2
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
3
Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
Saved in:
4
The effects of invalidating information on consumers subsequent search patterns
Mazursky, David
- In:
Journal of economic psychology : research in economic …
19
(
1998
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10001248002
Saved in:
5
The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
Mazursky, David
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001063714
Saved in:
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