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Search: subject:"Social Networking sites"
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Subject
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Advertising
Social Web
224
Social web
224
Internet marketing
147
Online-Marketing
146
Social network
129
Soziales Netzwerk
128
social networking sites
122
Social networking sites
103
Consumer behaviour
94
Konsumentenverhalten
93
Facebook
50
Viral marketing
46
Virales Marketing
46
Social Networking Sites
41
Beziehungsmarketing
33
Relationship marketing
33
Brand management
32
Markenführung
32
social media
32
Social relations
24
Soziale Beziehungen
24
Advertising effects
20
Werbewirkung
20
Brand image
19
Markenimage
19
Social media
17
Data protection
15
SNS
15
Werbung
15
Confidence
14
Datenschutz
14
Internet
14
Vertrauen
14
Website
12
Innovation adoption
11
Innovationsakzeptanz
11
Online retailing
11
Online-Handel
11
SNSs
11
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Undetermined
11
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Article
15
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15
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15
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English
15
Author
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Arora, Anshu
1
Arora, Nilesh
1
Arslanagić-Kalajdz̆ić, Maja
1
Aydin, Gökhan
1
Banerjee, Neelotpaul
1
Chang, Chin-I.
1
Chen, Tser-yieth
1
Chung, Yoo Jin
1
Dolatabadi, Hossein Rezaei
1
Dunne, Áine
1
Kadić-Maglajlić, Selma
1
Khanna, Uday
1
Kim, Eunice
1
Kumar, Arun
1
Lawlor, Margaret-Anne
1
Micevski, Milena
1
Michaelidou, Nina
1
Mirmehdi, Seyyed Mehdi
1
Mukherjee, Kaustav
1
Munoz, Caroline
1
Nemkova, Ekaterina
1
Pandey, Mrinalini
1
Pinho, José Carlos
1
Poels, Karolien
1
Ponnet, Koen
1
Rana, Meghna
1
Rowley, Jennifer
1
Sanayei, Ali
1
Sanni, Saidat Abidemi
1
Saxena, Anant
1
Singh, Pratibha
1
Sinha, Neena
1
Soares, Ana Maria
1
Towner, Terri L.
1
Walrave, Michel
1
Yeh, Tsai-lien
1
Zarouali, Brahim
1
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Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
European journal of marketing : EJM
1
Global business review
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic research
1
Journal of business ethics : JOBE
1
Review of marketing science
1
The service industries journal
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
15
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1
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
2
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
3
Predicting consumer avoidance of native advertising on
social
networking
sites
: a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
4
Social
networking
sites
' advertising effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
5
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
6
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
7
The impact of regulatory focus on adolescents' evaluation of targeted advertising on
social
networking
sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
8
Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
Saved in:
9
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
10
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
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