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~subject:"Advertising"
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Search: subject:"Werbung"
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Subject
All
Advertising
Werbung
13,781
Online-Marketing
12,839
Internet marketing
12,531
Konsumentenverhalten
7,911
Consumer behaviour
7,904
Social Web
5,905
Social web
5,904
Werbewirkung
5,773
Advertising effects
5,664
Internationales Marketing
5,095
International marketing
5,064
Markenführung
3,036
Brand management
3,030
Marketingmanagement
2,665
Marketing management
2,612
Deutschland
2,610
Theorie
2,584
Theory
2,547
USA
2,298
Electronic Commerce
2,223
United States
2,105
E-commerce
2,088
Online retailing
2,060
Online-Handel
2,060
Relationship marketing
2,002
Beziehungsmarketing
2,001
Germany
1,996
Markenimage
1,845
Viral marketing
1,844
Virales Marketing
1,843
Marketing
1,833
Brand image
1,813
Direktmarketing
1,501
Direct marketing
1,469
Internet
1,419
Werbepsychologie
1,162
Markenartikel
1,135
Psychology of advertising
1,056
Brand
1,051
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All
Undetermined
3,241
Free
1,804
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Article
6,211
Book / Working Paper
3,488
Journal
54
Database
1
Other
1
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Article in journal
5,488
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5,488
Graue Literatur
779
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779
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703
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703
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599
Arbeitspapier
590
Hochschulschrift
223
Collection of articles of several authors
190
Sammelwerk
190
Thesis
166
Aufsatzsammlung
101
Lehrbuch
100
Textbook
92
Konferenzschrift
86
Bibliografie enthalten
55
Bibliography included
55
Conference paper
50
Konferenzbeitrag
50
Case study
45
Fallstudie
45
Conference proceedings
42
Reprint
31
Collection of articles written by one author
27
Sammlung
27
Ratgeber
24
Wörterbuch
23
Guidebook
20
Handbook
20
Handbuch
20
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
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18
Glossar enthalten
16
Glossary included
16
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14
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13
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English
8,858
German
836
French
35
Russian
22
Italian
8
Swedish
7
Danish
5
Dutch
5
Spanish
5
Finnish
4
Polish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Undetermined
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Septianto, Felix
27
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Okazaki, Shintaro
23
Kind, Hans Jarle
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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Institution
All
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
161
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
59
NBER working paper series
55
International journal of internet marketing and advertising : IJIMA
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
36
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
more ...
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Source
All
ECONIS (ZBW)
9,659
USB Cologne (EcoSocSci)
80
EconStor
11
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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9641
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
9642
Marketing communications
Crane, Edgar
-
1972
-
2. ed.
Persistent link: https://www.econbiz.de/10000042256
Saved in:
9643
The marketing communications process
DeLozier, M. W.
-
1976
Persistent link: https://www.econbiz.de/10000049919
Saved in:
9644
Advertising : its place in political and managerial economics
Reekie, W. Duncan
-
1974
Persistent link: https://www.econbiz.de/10000051860
Saved in:
9645
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
Tuerck, David G.
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000002258
Saved in:
9646
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
9647
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
9648
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia
Hanson, Philip
-
1974
Persistent link: https://www.econbiz.de/10000025715
Saved in:
9649
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
9650
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
Saved in:
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