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~subject:"Advertising"
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Search: subject:"need for Cognition"
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Advertising
Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Brand image
18
Markenimage
18
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
4
Information behaviour
4
Informationsverhalten
4
brand attitude
4
Brand
3
Computerspiel
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Processing fluency
3
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6
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Article
8
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8
Aufsatz in Zeitschrift
8
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English
8
Author
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Chu, Kyounghee
1
Fazli-Salehi, Reza
1
Guiot, Denis
1
Iftikhar, Moneeba
1
Kim, Ji Yoon
1
La Ferle, Carrie
1
Lee, Do-Hee
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Makrides, Maria
1
Middleton, Philippa
1
Morimoto, Mariko
1
Muralidharan, Sidharth
1
Northcott, Celine
1
Pan, Yating
1
Raza, Syed Hassan
1
Roth-Cohen, Osnat
1
Safraou, Imen
1
Simmonds, Lucy
1
Steffes Hansen, Sara
1
Torres, Ivonne M.
1
Zia, Anjum
1
Zúñiga, Miguel Ángel
1
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Published in...
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Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of internet commerce
1
Journal of organizational change management
1
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
1
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ECONIS (ZBW)
8
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1
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8
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8
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1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
The influence of
need
for
cognition
and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
4
Social network advertising : the moderating role of processing fluency,
need
for
cognition
, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
5
OTC drug advertising in Japan : the role of
need
for
cognition
and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
6
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
7
Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of
need
for
cognitio...
Zia, Anjum
;
Raza, Syed Hassan
;
Iftikhar, Moneeba
- In:
Pakistan economic and social review : incorporating the …
55
(
2017
)
2
,
pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
Saved in:
8
Consumer-generated ads on Youtube : impacts of source credibility and
need
for
cognition
on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
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