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~subject:"Advertising"
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Advertising
Data protection
114
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113
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81
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81
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71
privacy concerns
53
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28
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28
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24
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24
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23
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23
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21
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21
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16
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16
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13
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13
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12
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12
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11
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11
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11
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10
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10
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9
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8
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8
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7
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7
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6
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Arora, Taanika
2
Morimoto, Mariko
2
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1
An, Soontae
1
Chuah, Stephanie Hui-wen
1
Desai, Bhavini
1
Frick, Thomas Walter
1
Gupta, Manali
1
Gutierrez, Anabel
1
Ham, Chang-Dae
1
Hirose, Morikazu
1
Kang, Hannah
1
Khanyapuss Punjaisri
1
Kumar, Arvind
1
Lin, Chunpei
1
Maduku, Daniel K.
1
Molina, Francisco José
1
Mpinganjira, Mercy
1
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1
Okazaki, Shintaro
1
Sharifah Faridah Syed Alwi
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Singh, Pratibha
1
Singha Chaveesuk
1
Sinha, Neena
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Wornchanok Chaiyasoonthron
1
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International journal of internet marketing and advertising : IJIMA
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
3
Consumers' information control and
privacy
concerns
in personalised social media advertising
Morimoto, Mariko
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 325-352
Persistent link: https://www.econbiz.de/10014318226
Saved in:
4
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
5
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
6
Privacy
concerns
about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
Saved in:
7
Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
Saved in:
8
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
9
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Saved in:
10
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
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