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~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Customer satisfaction
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International advertising and communication : current insights and empirical findings
8
International journal of advertising : the quarterly review of marketing communications
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Green advertising and the reluctant consumer
6
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
5
Journal of business research : JBR
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
The international review of retail, distribution and consumer research
5
Cracking the code : leveraging consumer psychology to drive profitability
3
Cutting edge international research
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Enhancing knowledge development in marketing ; Vol. 21
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of economics and financial issues : IJEFI
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Public relations and advertising theories : concepts and practices
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advertising, promotion, and new media
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Brand management in emerging markets : theories and practice
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business and management issues in the global and digital era : Indonesian perspectives
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Electronic retailing
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Handbook of brand relationships
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Improving decision making in real-time bidding
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International journal of quality and service sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Recent developments in Vietnamese business and finance
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Reinventing management strategies : the design for future ; issues in marketing and finance
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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An analysis of customers' acceptance of internet banking : an integration of e-trust and service quality to the TAM : the case of Turkey
Akgül, Yakup
- In:
E-manufacturing and E-service strategies in …
,
(pp. 154-198)
.
2018
Persistent link: https://www.econbiz.de/10011862549
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82
Online advertising: creating a relationship between business and consumers
Kresh, Herbert
;
Laible, Ashley
;
Lam, Mei
;
Raisinghani, …
- In:
Global business value innovations : building innovation …
,
(pp. 47-61)
.
2018
Persistent link: https://www.econbiz.de/10011864613
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83
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
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84
EFA-FTOPSIS-based assessment of service quality : case of shopping websites
Agrawal, Vivek
;
Agrawal, Akash
;
Agrawal, Anand Mohan
- In:
Quality, It and business operations : modeling and …
,
(pp. 143-154)
.
2018
Persistent link: https://www.econbiz.de/10011757323
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85
A research study on the influence of star strategy in advertising on imitation behavior of consumers
Aydın, Gülșah
;
Aslaner, Duygu Aydın
;
Aslaner, Ahmet …
- In:
Public relations and advertising theories : concepts …
,
(pp. 261-287)
.
2018
Persistent link: https://www.econbiz.de/10011977785
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86
The role of ad cognitive load on advertising effectiveness : a research based on low involvement learning theory
C̦akir, Vesile
- In:
Public relations and advertising theories : concepts …
,
(pp. 289-311)
.
2018
Persistent link: https://www.econbiz.de/10011977788
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87
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
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88
Factors affecting hotel visitors' usage of Guest Empowerment Technology (GET)
Lai Hang Kwan
;
Siew Jing Chia
;
Rickson Khor
;
Teck Hou Wong
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 138-153)
.
2017
Persistent link: https://www.econbiz.de/10011528821
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89
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
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90
Sentiment analysis of social media as tool to improve customer retention
Al-Zyoud, Ahmad
;
Al-Zyoud, Ahmad
- In:
Strategic uses of social media for improved customer …
,
(pp. 207-223)
.
2017
Persistent link: https://www.econbiz.de/10011632848
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