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~subject:"Advertising effects"
~subject:"E-learning"
~type_genre:"Aufsatz im Buch"
~type_genre:"Marktinformation"
~type_genre:"Sammlung"
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Computer games as educational and management tools : uses and approaches
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Engaging consumers through branded entertainment and convergent media
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Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
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Production and manufacturing system management : coordination approaches and multi-site planning
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Advertising and violence : concepts and perspectives
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Advertising in new formats and media : current research and implications for marketers
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Cruise sector growth : managing emerging markets, human resources, processes and systems
1
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1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
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Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
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E-marketing ; Vol. 2
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Education tools for entrepreneurship : creating an action-learning environment through educational learning tools
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Enhancing knowledge development in marketing ; Vol. 21
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Ergonomics and human factors in safety management
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Managerial strategies and solutions for business success in Asia
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Neo-simulation and gaming toward active learning
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 1
1
Utilizing gamification in servicescapes for improved consumer engagement
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Virtual environments for corporate education : employee learning and solutions
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Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
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ECONIS (ZBW)
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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2
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
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3
Co-creating prototype improvement using participatory design on the development of a serious game in financial literacy skills
Destyanto, Arry Rahmawan
;
Hidayatno, Akhmad
;
Moeis, …
- In:
Neo-simulation and gaming toward active learning
,
(pp. 111-122)
.
2019
Persistent link: https://www.econbiz.de/10012128280
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4
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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5
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
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6
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
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7
Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
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8
The JamToday network : the European learning hub for applied-games for learning environments
Crombie, David
;
Mersch, Pierre
;
Dulskaia, Iana
; …
- In:
Digital technology and organizational change : …
,
(pp. 173-186)
.
2018
Persistent link: https://www.econbiz.de/10011744160
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9
QuizApp zur Prüfungsvorbereitung : Vorbereitung von Prüfungssituationen mit Gaming-Effekten
Hinz, Olav
;
Maidl, Adrian
;
Puchan, Jörg
- In:
Digitale Führungskräfteentwicklung : Konzepte, …
,
(pp. 51-67)
.
2018
Persistent link: https://www.econbiz.de/10011750425
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10
Students' experiential motives and intention to play online games
Pang Ka Fung
;
Tan Huan Shee
;
Sankaran, Thilagawathy A. P.
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 245-258)
.
2017
Persistent link: https://www.econbiz.de/10011528985
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