Rhetoric of advergames
Year of publication: |
[2019]
|
---|---|
Authors: | Singh, Pratibha Kumari |
Published in: |
Application of gaming in new media marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-6064-7. - 2019, p. 36-55
|
Subject: | Computerspiel | Video game | Rhetorik | Rhetoric | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising |
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