//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Rebate"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Internet marketing
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Consumer behaviour
897
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
237
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
Werbewirkung
193
Marketing
176
Advertising
174
Beziehungsmarketing
170
Relationship marketing
170
USA
161
Promotions
159
Deutschland
158
United States
155
Germany
145
Markenführung
134
Brand management
133
Online-Marketing
133
Verkauf
132
Online retailing
128
Online-Handel
128
Selling
122
Rabatt
111
Salespeople
100
Verkaufspersonal
100
Markenartikel
86
Brand
85
more ...
less ...
Online availability
All
Undetermined
170
Free
51
Type of publication
All
Article
311
Book / Working Paper
78
Journal
2
Type of publication (narrower categories)
All
Article in journal
286
Aufsatz in Zeitschrift
286
Aufsatz im Buch
21
Book section
21
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
14
Hochschulschrift
14
Working Paper
14
Thesis
11
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
research-article
2
review
2
Amtsdruckschrift
1
Government document
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
English
359
German
30
Undetermined
2
Author
All
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
5
Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Barrio-García, Salvador del
4
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Busse, Meghan R.
3
Crespo-Almendros, Esmeralda
3
Gauri, Dinesh Kumar
3
Kukar-Kinney, Monika
3
Leeflang, Peter
3
Luo, Xueming
3
Natter, Martin
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Zhang, Jie
3
Alavi, Sascha
2
Aydinli, Aylin
2
Ba, Sulin
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Biswas, Abhijit
2
Blair, Charles
2
Breugelmans, Els
2
Campo, Katia
2
Cao, Zhenzong
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Cheema, Amar
2
Chen, Youhua
2
Cheng, Andong
2
Choi, Sungchul
2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
DelVecchio, Devon
2
Demirag, Ozgun Caliskan
2
more ...
less ...
Institution
All
Berliner Wissenschafts-Verlag
2
National Bureau of Economic Research
2
Europäischer Wirtschafts- und Sozialausschuss
1
HEC Paris (École des Hautes Études Commerciales)
1
The Nielsen Company (Germany)
1
Published in...
All
Journal of promotion management : JPM
16
Journal of business research : JBR
14
Journal of retailing and consumer services
14
Journal of retailing
12
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing research : JMR
7
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of production economics
3
Journal of Islamic marketing : JIMA
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of management information systems : JMIS
2
Journal of marketing analytics : JMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
385
Other ZBW resources
4
RePEc
2
Showing
1
-
10
of
391
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
6
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
7
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
8
A two-sided sales
promotions
modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
9
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
10
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->