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~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
~subject:"USA"
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Search: subject:"Consumer preferences"
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Advertising effects
Kundenzufriedenheit
USA
Konsumentenverhalten
78,545
Consumer behaviour
78,541
Theorie
8,884
Theory
8,866
Beziehungsmarketing
8,733
Relationship marketing
8,731
Markenführung
7,345
Brand management
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6,546
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6,523
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5,394
Online-Handel
5,393
Customer satisfaction
5,361
Social Web
4,571
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4,571
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4,453
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4,344
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4,324
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4,251
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4,251
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4,220
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4,208
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4,074
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4,008
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3,810
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3,635
Verbraucherverhalten
3,557
Werbewirkung
3,535
Electronic Commerce
3,500
E-commerce
3,390
Experiment
3,319
Emotion
3,142
Werbung
2,888
Advertising
2,846
Private consumption
2,837
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2,837
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Han, Heesup
60
Mattila, Anna S.
36
Jang, Soocheong
30
Gierl, Heribert
27
Usman, Osly
27
Pelsmacker, Patrick de
23
Septianto, Felix
23
Huber, Frank
22
Dens, Nathalie
20
Lusk, Jayson L.
20
Diehl, Sandra
17
Loureiro, Sandra Maria Correia
17
Prayag, Girish
17
Prentice, Catherine
17
Wong, IpKin Anthony
17
Yoon, Sukki
17
Agarwal, Sumit
16
Bilgihan, Anil
16
Grewal, Dhruv
16
Quach, Sara
16
Sharma, Piyush
16
Sreejesh, S.
16
Bauer, Hans H.
15
Hyun, Sunghyup Sean
15
Stavins, Joanna
15
Söderlund, Magnus
15
Balaji, M. S.
14
Einav, Liran
14
Mittal, Vikas
14
Park, Jungkun
14
Pauwels, Koen
14
Tucker, Catherine
14
Aksoy, Lerzan
13
Esch, Franz-Rudolf
13
Gustafsson, Anders
13
Kaiser, Harry M.
13
Klaus, Philipp
13
McFadden, Daniel
13
Prashar, Sanjeev
13
Prybutok, Victor R.
13
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National Bureau of Economic Research
61
American Marketing Association
8
Springer Fachmedien Wiesbaden
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Erasmus Research Institute of Management
3
IGI Global
3
Technische Universität Braunschweig
3
American Home Economics Association
2
Fachhochschule Reutlingen / European School of Business
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
Shaker Verlag
2
USA / Economic Research Service
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Economic Association
1
American Management Association
1
American Management Asssociations
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
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Journal of retailing and consumer services
447
Journal of business research : JBR
352
Working paper / National Bureau of Economic Research, Inc.
252
International journal of hospitality management
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
169
Psychology & marketing
165
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
137
The journal of services marketing
118
Journal of hospitality marketing & management
116
Journal of travel and tourism marketing
109
International journal of advertising : the quarterly review of marketing communications
97
International journal of contemporary hospitality management
94
Cogent business & management
90
Asia Pacific journal of marketing and logistics
85
Journal of promotion management : innovations in planning and applied research
78
European journal of marketing : EJM
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
International journal of consumer studies
73
Journal of promotion management : JPM
73
Tourism management : research, policies, practice
73
Services marketing quarterly
71
International journal of internet marketing and advertising : IJIMA
69
Journal of advertising research
69
The journal of consumer marketing
69
Journal of fashion marketing and management
65
Journal of international consumer marketing
63
Marketing letters : a journal of research in marketing
63
The journal of product & brand management
63
Journal of the Academy of Marketing Science
61
NBER working paper series
59
International journal of electronic marketing and retailing : IJEMR
58
Journal of advertising : official publication of the American Academy of Advertising
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
International journal of retail & distribution management
54
Journal of marketing
53
The service industries journal
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing research : JMR
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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Source
All
ECONIS (ZBW)
13,108
USB Cologne (EcoSocSci)
62
RePEc
3
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1
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10
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13,173
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1
An analysis on consumer perception via "stereotype content" model between sustainable brand and country of origin
Schoier, Gabriella
;
Fadini, Stefano
- In:
Rivista italiana di economia, demografia e statistica
76
(
2022
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10013361628
Saved in:
2
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
3
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
4
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
5
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
Saved in:
6
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
7
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
8
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
9
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
10
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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