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~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
~subject:"brand equity"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Advertising effects
Kundenzufriedenheit
brand equity
Markenimage
603
Brand image
602
Brand management
518
Markenführung
518
Consumer behaviour
378
Konsumentenverhalten
378
Brand equity
376
Beziehungsmarketing
175
Relationship marketing
175
Brand
164
Markenartikel
161
Social Web
77
Social web
77
Internet marketing
76
Online-Marketing
76
Customer satisfaction
62
Markenwert
60
Marketing management
60
Marketingmanagement
60
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Firm performance
29
Unternehmenserfolg
29
Werbewirkung
27
brand loyalty
27
Corporate reputation
25
Firmenimage
25
India
24
Indien
24
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186
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49
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Article
316
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
316
Article
20
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9
Arbeitspapier
7
Graue Literatur
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7
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5
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313
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2
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1
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Gil Saura, Irene
4
Johnson, Lester W.
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Berenguer Contrí, Gloria
3
Gray, David
3
Kaufmann, Hans Rüdiger
3
Lévy Mangin, Jean-Pierre
3
Mirzaei, Abas
3
Paul, Justin
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Ahmad, Amna
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Baumann, Chris
2
Bhat, Savita
2
Bourgault, Normand
2
Brandão, Amélia Maria Pinto da Cunha
2
Butt, Muhammad Mohsin
2
Calvo Porral, Cristina
2
Chahal, Hardeep
2
Chakraborty, Uttam
2
Chen, Mu-Chen
2
Dutta, Kamani
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Hock, Stefan J.
2
Hsu, Chia-Lin
2
Husain, Rehan
2
Japutra, Arnold
2
Kabst, Rüdiger
2
Keller, Kevin Lane
2
Kim, Jewoo
2
Loureiro, Sandra Maria Correia
2
Luffarelli, Jonathan
2
Manohar, Sridhar
2
Mathur, Manisha
2
Molinillo, Sebastian
2
Nasiri, Sepideh
2
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Cogent business & management
11
The journal of brand management : an international journal
11
Journal of marketing
10
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Administrative Sciences : open access journal
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal for global business advancement : JGBA
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Review of marketing science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of product & brand management
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Economic research
2
Economies : open access journal
2
European journal of marketing : EJM
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
316
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311
Are consumers hesitant to purchase national brands manufactured in other countries?
Parkvithee, Narissara
;
Miranda, Mario J.
- In:
Journal of Asia Pacific business
14
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10010127223
Saved in:
312
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
313
Rebranding an institution of higher education in Botswana
Makgosa, Rina
;
Molefhi, Boikanyo A.
- In:
Business and Economic Research : BER
2
(
2012
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009780174
Saved in:
314
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
315
Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert
;
Sarkees, Matthew E.
;
Bang, Hae-kyong
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
Saved in:
316
Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet
;
Mahajan, Neetu
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 27-47
Persistent link: https://www.econbiz.de/10010226941
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