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~subject:"Advertising effects"
~subject:"Mobile Business"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Mobile Business
Mobile Marketing
280
Mobile marketing
280
Consumer behaviour
157
Konsumentenverhalten
157
Mobile communications
153
Mobilkommunikation
153
Internet marketing
152
Online-Marketing
152
Werbewirkung
96
Advertising
94
Mobile business
94
Werbung
93
Mobile phone
75
Mobiltelefon
75
mobile marketing
37
Innovation adoption
35
Innovationsakzeptanz
35
Mobile Anwendung
34
Mobile application
34
Marketing management
32
Marketingmanagement
32
Social Web
27
Social web
27
USA
21
United States
21
mobile advertising
21
Beziehungsmarketing
20
Brand management
20
Markenführung
20
Mobile advertising
20
Relationship marketing
20
Internet
15
Online retailing
15
Online-Handel
15
E-commerce
14
Electronic Commerce
14
Kundenbindungsprogramm
14
Loyalty program
14
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10
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Article
156
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1
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Aufsatz in Zeitschrift
Article in journal
157
Aufsatz im Buch
34
Book section
34
Graue Literatur
13
Non-commercial literature
13
Hochschulschrift
11
Thesis
9
Arbeitspapier
8
Working Paper
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Aufsatzsammlung
6
Collection of articles of several authors
5
Sammelwerk
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155
German
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Ghose, Anindya
4
Luo, Xueming
4
Cui, Xuebin
3
Fang, Zheng
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Bamoriya, Hemant
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Dix, Steve
2
Drossos, Dimitris A.
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Giaglis, George M.
2
Jamieson, Kyle
2
Katona, Zsolt
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Rafieian, Omid
2
Rohm, Andrew J.
2
Santoso, Irene
2
Shimul, Anwar Sadat
2
Shin, Wonsun
2
Smith, Katherine Taken
2
Stephen, Andrew T.
2
Sultan, Fareena
2
Sárváry, Miklós
2
Trinh, Giang
2
Varnali, Kaan
2
Willing, Christoph
2
Yoganarasimhan, Hema
2
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International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of business research : JBR
6
Business horizons
5
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
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ECONIS (ZBW)
157
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41
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
42
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
43
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
44
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
45
The factors that influence the acceptance and adoption of mobile marketing by university students
Cruz, Rui Manuel Nunes
;
Rosário, Albérico Travassos
; …
- In:
International journal of business and systems research …
15
(
2021
)
4
,
pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
Saved in:
46
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
47
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
48
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
49
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
50
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
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