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~subject:"Advertising effects"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossar enthalten"
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Search: subject:"Internet"
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Advertising effects
Theorie
Social Web
11,898
Social web
11,898
Konsumentenverhalten
10,282
Consumer behaviour
10,281
Electronic Commerce
9,696
E-commerce
9,447
Online-Marketing
7,790
Internet marketing
7,779
Online retailing
6,795
Online-Handel
6,795
Internet
6,134
Relationship marketing
3,332
Beziehungsmarketing
3,331
Viral marketing
2,403
Virales Marketing
2,403
USA
2,306
United States
2,297
Digital platform
2,139
Digitale Plattform
2,136
Electronic money
2,063
Elektronisches Geld
2,063
Electronic Banking
1,995
Electronic banking
1,988
Website
1,949
Brand management
1,921
Markenführung
1,921
Digitalisierung
1,899
Digitization
1,883
Customer satisfaction
1,869
Kundenzufriedenheit
1,868
Werbewirkung
1,672
Dienstleistungsqualität
1,659
Service quality
1,659
Soziales Netzwerk
1,655
Social network
1,637
Social media
1,592
Theory
1,511
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1,443
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1,573
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214
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Article
3,049
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105
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3,059
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1,036
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1,036
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846
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846
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821
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780
Hochschulschrift
675
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584
Collection of articles of several authors
219
Sammelwerk
219
Aufsatzsammlung
121
Bibliografie enthalten
91
Bibliography included
91
Konferenzschrift
90
Lehrbuch
85
Fallstudie
78
Textbook
75
Conference proceedings
64
Collection of articles written by one author
61
Sammlung
61
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34
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34
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24
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21
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21
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13
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2,948
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178
French
23
Italian
3
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2
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Tucker, Catherine
15
Wilbur, Kenneth C.
12
Bellman, Steven
10
Rozendaal, Esther
10
Whinston, Andrew B.
10
Goldfarb, Avi
9
Hudders, Liselot
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Dwivedi, Yogesh Kumar
8
Evans, Nathaniel J.
8
Sreejesh, S.
8
Chen, Huan
7
Choi, Yung Kyun
7
Ghose, Anindya
7
Jerath, Kinshuk
7
Pauwels, Koen
7
Rutz, Oliver J.
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Varan, Duane
7
Vashisht, Devika
7
Wright, Julian
7
Buijzen, Moniek
6
Dens, Nathalie
6
Fogel, Joshua
6
Giovannetti, Emanuele
6
Guitart, Ivan A.
6
Jullien, Bruno
6
Katona, Zsolt
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Luo, Xueming
6
Mookerjee, Vijay S.
6
Morgan, John
6
Peitz, Martin
6
Poels, Karolien
6
An, Soontae
5
Arora, Taanika
5
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Springer Gabler <Firma>
2
Verlag Franz Vahlen
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bank für Internationalen Zahlungsausgleich
1
Bank für Internationalen Zahlungsausgleich / Ausschuß für Zahlungsverkehrs- und Abrechnungssysteme der Zentralbanken der Länder der Zehnergruppe
1
International Council for Scientific and Technical Information
1
Research Conference on Communication, Information and Internet Policy <39, 2011, Arlington, Va.>
1
Universität Stuttgart
1
Verlag Werner Hülsbusch
1
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Published in...
All
International journal of advertising : the review of marketing communications
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of business research : JBR
71
Journal of advertising research
69
Journal of marketing communications
60
Management science : journal of the Institute for Operations Research and the Management Sciences
58
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of promotion management : innovations in planning and applied research
42
Journal of retailing and consumer services
42
Information systems research : ISR
41
International journal of industrial organization
40
Information economics and policy : IEP
36
Journal of advertising : official publication of the American Academy of Advertising
36
European journal of operational research : EJOR
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : JPM
28
Electronic commerce research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
26
International journal of electronic commerce : IJEC
24
Psychology & marketing
23
Journal of management information systems : JMIS
21
Operations research
21
Journal of electronic commerce research : JECR
20
Technological forecasting & social change : an international journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of production economics
19
Journal of marketing research
18
Netnomics
18
Telecommunications policy : the international journal of digital economy, data sciences and new media
18
The Rand journal of economics
18
Marketing : ZFP ; journal of research and management
17
European journal of marketing : EJM
16
Journal of internet commerce
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Management information systems : mis quarterly
15
Quantitative marketing and economics : QME
15
The journal of industrial economics
15
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ECONIS (ZBW)
3,153
USB Cologne (EcoSocSci)
1
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1
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
5
Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya
;
Erickson, Kristofer
- In:
Internet policy review : journal on internet regulation
11
(
2022
)
1
,
pp. 1-31
A recent policy development has been voluntary self-regulation of
internet
platforms through the establishment of …
Persistent link: https://www.econbiz.de/10013190924
Saved in:
6
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
7
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
8
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
9
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
10
Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari
;
Rhee, Cheul
;
Suomala, Jyrki
;
Kaski, Timo
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
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