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~subject:"Advertising effects"
~subject:"Verbraucher"
~type_genre:"Article in journal"
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Advertising effects
Verbraucher
Werbung
5,467
Advertising
5,430
Werbewirkung
2,624
Consumer behaviour
2,063
Konsumentenverhalten
2,063
Internet marketing
1,170
Online-Marketing
1,170
Theorie
553
Theory
553
advertising
521
Markenführung
494
Brand management
493
USA
430
United States
430
Social Web
395
Social web
395
Brand image
356
Markenimage
356
Marketing management
281
Marketingmanagement
281
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248
Pricing strategy
248
Brand
222
Markenartikel
217
Target group
212
Zielgruppe
212
Emotion
204
Game theory
189
Spieltheorie
189
Marketing
154
Children
151
Kinder
151
Gender
146
Geschlecht
143
Viral marketing
136
Virales Marketing
136
Competition
135
Psychology of advertising
135
Werbepsychologie
135
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1,607
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194
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2,627
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14
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Article in journal
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2,641
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146
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146
Graue Literatur
133
Non-commercial literature
133
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104
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103
Hochschulschrift
69
Collection of articles of several authors
39
Sammelwerk
39
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39
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20
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Eisend, Martin
18
Pelsmacker, Patrick de
16
Gierl, Heribert
15
Dahlén, Micael
14
Septianto, Felix
14
Yoon, Sukki
14
Taylor, Charles Raymond
13
Yoon, Hye Jin
13
Rosengren, Sara
12
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Dens, Nathalie
10
Evans, Nathaniel J.
10
Ford, John B.
10
Wu, Linwan
10
Buijzen, Moniek
9
Chan, Kara
9
Choi, Yung Kyun
9
Hudders, Liselot
9
Malik, Garima
9
Reijmersdal, Eva A. van
9
Bellman, Steven
8
Hayes, Jameson L.
8
Mueller, Barbara
8
Weinberger, Marc G.
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Chang, Chingching
7
Choi, Hojoon
7
Diehl, Sandra
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
Huh, Jisu
7
Jain, Amit
7
Kaiser, Harry M.
7
Kim, Jooyoung
7
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the review of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
100
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
Journal of advertising
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Journal of marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Journal of consumer marketing
12
European journal of marketing
11
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ECONIS (ZBW)
2,641
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91
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91
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
92
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
93
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
94
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia
;
Weber, Patrick
;
Hinz, Oliver
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
Saved in:
95
Empowering users to control ads and its effects on website stickiness
Werner, Dominick
;
Adam, Martin
;
Benlian, Alexander
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1373-1397
Persistent link: https://www.econbiz.de/10013463441
Saved in:
96
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
97
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
98
A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne
;
Fransen, Marieke
;
Verhagen, Tibert
;
Fennis, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
Saved in:
99
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
100
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
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