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~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Marktinformation"
~type_genre:"Sammlung"
~type_genre:"Working Paper"
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Search: subject_exact:"Computerspiel"
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Advertising effects
Computerspiel
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Application of gaming in new media marketing
4
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Advertising, promotion, and new media
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Engaging consumers through branded entertainment and convergent media
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Enhancing knowledge development in marketing ; Vol. 21
1
Ross School of Business working paper series
1
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
26
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Influencer Marketing auf Twitch.tv
Zbornik, Silas
-
2022
Persistent link: https://www.econbiz.de/10013461674
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2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
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4
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
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5
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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6
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
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7
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
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Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
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9
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
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10
Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai
-
2011
Persistent link: https://www.econbiz.de/10009665171
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