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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
26
Konsumentenverhalten
21
Spain
19
Spanien
13
Social Web
10
Social web
10
Internet marketing
8
Online retailing
8
Online-Handel
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Brand management
7
Markenführung
7
Relationship marketing
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Viral marketing
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Virales Marketing
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E-commerce
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Emotion
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Loyalty
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Airline
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Customer satisfaction
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Electronic Commerce
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Emotions
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Fluggesellschaft
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Kundenzufriedenheit
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Ruiz Mafe, Carla
3
Aldas-Manzano, Joaquin
1
Bigné Alcañiz, J. Enrique
1
Kakaria, Shobhit
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Martí-Parreño, José
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Scribner, Lisa L.
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Simonetti, Aline
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Veloutsou, Cleopatra
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Engaging consumers through branded entertainment and convergent media
1
Journal of business research : JBR
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ECONIS (ZBW)
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How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
3
User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
Saved in:
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