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Advertising effects
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Australasian marketing journal
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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2
Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath
;
Ritson, Mark
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
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