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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
4
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Marketing management
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Marketingmanagement
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Bayes-Statistik
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Nierop, Johannes Erjen Maurice van
3
Fok, Dennis
2
Franses, Philip Hans
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Lhoest-Snoeck, Sietske
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Verhoef, Peter C.
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ERIM report series research in management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
2
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
Saved in:
3
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
;
Fok, Dennis
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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