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~subject:"Advertising effects"
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Search: subject:"SKEPTICISM"
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Advertising effects
Consumer behaviour
100
Konsumentenverhalten
99
Wirtschaftsprüfung
66
Financial audit
65
Skepticism
60
professional skepticism
55
Corporate social responsibility
46
skepticism
42
Corporate Social Responsibility
38
Werbewirkung
36
Advertising
32
Werbung
31
Professional skepticism
30
Dienstleistungsqualität
22
Service quality
22
consumer skepticism
18
Cause-related marketing
17
Green marketing
17
Cause-Related Marketing
16
Environmental consciousness
16
Experiment
16
Fraud
16
Umweltbewusstsein
16
Öko-Marketing
16
Beziehungsmarketing
15
Confidence
15
Relationship marketing
15
Vertrauen
15
Betrug
14
Public relations
14
Öffentlichkeitsarbeit
14
Brand image
13
Markenimage
13
Consumer skepticism
12
Environmental management
12
Internet marketing
12
Online-Marketing
12
Sustainability
12
Umweltmanagement
12
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31
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3
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Article
36
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36
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36
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English
36
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Haley, Eric John
2
Hanks, Lydia
2
Meng, Juan
2
Pan, Po-Lin
2
Park, Jin Seong
2
Zhang, Lu
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Amyx, Douglas Alan
1
Boerman, Sophie C.
1
Chang, Chun-Tuan
1
Chen, Huan
1
Cheng, Zhao-Hong
1
Chiang, Chang-Tang
1
Choi, Jungsil
1
Chung, Yoo Jin
1
Costa Filho, Murilo Carrazedo
1
Daume, Jana
1
Dhanesh, Ganga S.
1
Diehl, Sandra
1
Dima, Alexandra L.
1
Dinh Hung
1
Doan Thanh Ha
1
Dobrinić, Damir
1
Dobrinić, Dunja
1
Fogel, Joshua
1
Geylani, Tansev
1
Grayson, Kent
1
Gregurec, Iva
1
Hernandez, José Mauro da Costa
1
Hou, Chenxuan
1
Hüttl-Maack, Verena
1
Isaac, Mathew S.
1
Japutra, Arnold
1
Joireman, Jeff
1
Ju, Ilwoo
1
Kareklas, Ioannis
1
Kidiyoor, Gururaj
1
Kim, Eunice
1
Koinig, Isabell
1
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Journal of promotion management : JPM
4
Journal of marketing communications
3
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Management communication quarterly : an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
36
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1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Examining the factors of influence on avoiding personalized ads on Facebook
Dobrinić, Damir
;
Gregurec, Iva
;
Dobrinić, Dunja
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
39
(
2021
)
2
,
pp. 401-428
Persistent link: https://www.econbiz.de/10012804709
Saved in:
4
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
5
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung
;
Doan Thanh Ha
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
Saved in:
6
Consumer responses toward green advertising : the effects of gender, advertising
skepticism
, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
7
Is bigger better? : how the scale effect influences green purchase intention : the case of washing machine
Hou, Chenxuan
;
Sarigöllü, Emine
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169630
Saved in:
8
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
The effect of celebrity endorsement on omission neglect at different levels of
skepticism
Lopes, Evandro Luiz
;
Silva, Jussara Goulart da
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 803-817
Persistent link: https://www.econbiz.de/10013176939
Saved in:
10
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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