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~subject:"Advertising effects"
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Search: subject:"person perception"
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Advertising effects
Person perception
13
Perception
12
Wahrnehmung
12
person perception
9
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
5
Advertising
4
Personality psychology
4
Persönlichkeitspsychologie
4
Power
4
Werbung
4
third-person perception
4
Accuracy
3
Führungskräfte
3
Managers
3
Age
2
Ageing workforce
2
Alliances
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Benevolence
2
Big Five traits
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Embodiment
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Ethnicity
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Führungsstil
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Gender
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Gender differences
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Leadership
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Leadership style
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LinkedIn
2
Metaphor
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Online social networks
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Person-perception
2
Recruitment
2
Self-perception
2
Self-presentation
2
Social Web
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Social network
2
Social web
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Soziales Netzwerk
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English
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Meng, Juan
2
Pan, Po-Lin
2
Basil, Michael
1
Eisend, Martin
1
Ekici, Nezahat
1
Erdogan, Bayram Zafer
1
Gonzenbach, William J.
1
Xie, Guang-Xin
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
The third-
person
perception
of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
2
Are they celebrity followers? : examining the third-
person
perception
of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
3
Deceptive advertising and third-
person
perception
: the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
4
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
5
Third-
person
perception
of cosmeceutical product advertising : the moderating role of body esteem
Meng, Juan
;
Gonzenbach, William J.
;
Pan, Po-Lin
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 163-171
Persistent link: https://www.econbiz.de/10010517748
Saved in:
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