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~subject:"Advertising effects"
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Adam, Martin
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International journal of advertising : the review of marketing communications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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2
Empowering users to control ads and its effects on website stickiness
Werner, Dominick
;
Adam, Martin
;
Benlian, Alexander
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1373-1397
Persistent link: https://www.econbiz.de/10013463441
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3
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
4
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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