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~subject:"Advertising effects"
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Search: subject_exact:"Verpackung"
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Advertising effects
Verpackung
1,240
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Berneburg, Alma
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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1
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
2
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
Saved in:
3
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
4
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
5
Warning! : the following packet contains shocking images ; the impact of mortality salience on the effectiveness of graphic cigarette warning labels
Veer, Ekant
;
Rank, Tracy
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009575347
Saved in:
6
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
Saved in:
7
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
8
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
9
Virtuelle Welten virtuos genutzt: 3D-Verpackungstests zur optimalen Nutzung knapper Ressourcen
Horst, Bruno
;
Berneburg, Alma
- In:
Recht - Personal - Ökologie - Unternehmung : …
,
(pp. 287-308)
.
2006
Persistent link: https://www.econbiz.de/10003358892
Saved in:
10
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
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