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~subject:"Advertising industry"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Advertising industry
Markenartikel
Online-Marketing
Advertising planning
207
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King, Stephen
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Topsümer, Füsun
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A master class in brand planning : the timeless works of Stephen King
14
Leitfaden Online-Marketing ; [Bd. 1]
13
Handbook of research on effective advertising strategies in the social media age
6
Brand Planning : starke Strategien für Marken und Kampagnen
2
The evolution of brands : from signals of quality to storehouses of trust
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Economies et sociétés ; 47,3/4
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Handbook of Islamic marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
1
International marketing ; Vol. 2
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Kellogg on marketing
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The Sage handbook of advertising
1
The advertising handbook
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
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Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
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2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
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3
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
4
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
5
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
6
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
7
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
8
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
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9
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
10
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
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