//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Advertising
Brand image
Advertising effects
72
Werbewirkung
72
Deutschland
20
Germany
20
Brand management
17
Markenführung
17
Internet marketing
15
Online-Marketing
15
Werbung
15
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
11
Theory
11
Markenimage
10
Marketing management
10
Marketingmanagement
10
Marketing
9
Psychology of advertising
8
Werbepsychologie
8
Markenpolitik
6
Social Web
6
Social web
6
USA
6
United States
6
Neuromarketing
5
Werbeplanung
5
Brand
4
Event marketing
4
Event-Marketing
4
Fernsehwerbung
4
Markenartikel
4
Neuroeconomics
4
Neuroökonomie
4
Sponsoring
4
Sponsorship
4
Television advertising
4
Öffentlichkeitsarbeit
4
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Book / Working Paper
19
Article
7
Type of publication (narrower categories)
All
Aufsatzsammlung
Case study
Article in journal
3,191
Aufsatz in Zeitschrift
3,191
Aufsatz im Buch
199
Book section
199
Graue Literatur
152
Non-commercial literature
152
Arbeitspapier
119
Working Paper
119
Hochschulschrift
87
Thesis
53
Collection of articles of several authors
34
Sammelwerk
34
Conference paper
24
Konferenzbeitrag
24
Lehrbuch
19
Textbook
14
Konferenzschrift
13
Fallstudie
10
Reprint
10
Bibliografie enthalten
9
Bibliography included
9
Conference proceedings
5
Collection of articles written by one author
4
Mehrbändiges Werk
4
Multi-volume publication
4
Ratgeber
4
Sammlung
4
Guidebook
2
Handbook
2
Handbuch
2
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Einführung
1
Festschrift
1
Forschungsbericht
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
17
German
8
French
1
Author
All
Bauer, Hans H.
3
Diehl, Sandra
2
Terlutter, Ralf
2
Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Ambler, Tim
1
Berkmann, Manuel
1
Bernitz, Ulf
1
Blair, Margaret Henderson
1
Borchers, Nils S.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Calder, Bobby J.
1
Caumont, Daniel
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Daume, Jana
1
DeRosia, Eric David
1
Ezrachi, Ariel
1
Fang, Cheng-hsi
1
Hammerschmidt, Maik
1
Heinrich, Daniel
1
Kastner, Sonja
1
Klewes, Joachim
1
Kuse, Allan R.
1
Lang, Rainer
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Mackert, Hildegard
1
Marchand, André
1
Meitz, Tino Georg Konrad
1
Naderer, Brigitte
1
Núnez-Pomar, Juan
1
Reinartz, Werner J.
1
Rintamäki, Jukka
1
Samak, Michael
1
Schierl, Thomas
1
Soliman, Dalia Mohammad
1
more ...
less ...
Institution
All
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Springer Fachmedien Wiesbaden
1
Published in...
All
SpringerLink / Bücher
2
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Notes et études documentaires
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in consumer behavior
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
Saved in:
6
Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
Daume, Jana
-
2020
Persistent link: https://www.econbiz.de/10012404638
Saved in:
7
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
8
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
9
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
10
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->