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~subject:"Advertising planning"
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Advertising planning
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
13
Brand management
12
Markenführung
12
Brand
11
Strategisches Management
7
Brand image
6
Markenimage
6
Markenpolitik
6
Unternehmen
6
Werbestrategie
6
Advertising
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Strategic management
5
Werbung
5
Marketing management
4
Welt
4
Werbeplanung
4
World
4
China
3
Großbritannien
3
Strategische Planung
3
United Kingdom
3
Athletes
2
Aufsatzsammlung
2
Confidence
2
Consumer socialization
2
Credibility
2
Fashion
2
Female teenagers
2
Frauen
2
Glaubwürdigkeit
2
Globalisierung
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Globalization
2
HF Commerce
2
International migration
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English
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Elliott, Richard
4
Percy, Larry
4
Elliott, Richard H.
1
Rossiter, John R.
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ECONIS (ZBW)
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1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
2
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
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