Strategic advertising management
Larry Percy; Richard Elliott
| Year of publication: |
2005 ; 2. ed.
|
|---|---|
| Authors: | Percy, Larry ; Elliott, Richard |
| Publisher: |
Oxford [u.a.] : Oxford University Press |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Unternehmen | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVIII, 335 S Ill., graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2001 Includes bibliographical references and index |
| ISBN: | 0-19-927489-4 ; 978-0-19-927489-5 ; 978-0-19-927489-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002259732