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~subject:"Agricultural product"
~subject:"Amerikanisch"
~subject:"California"
~subject:"Convenience Food"
~type_genre:"Case study"
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Ethics in marketing : international cases and perspectives
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Tough decisions : something to snack on
Murphy, Brendan D.
;
Murphy, Patrick E.
;
Meader, Stacey L.
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 103-108)
.
2017
Persistent link: https://www.econbiz.de/10011609743
Saved in:
2
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
3
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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