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~subject:"Agricultural product"
~subject:"Amerikanisch"
~subject:"California"
~subject:"Demand"
~type_genre:"Case study"
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Search: subject:"Sales-promotion"
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Agricultural product
Amerikanisch
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Demand
Sales promotion
20
Verkaufsförderung
20
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4
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3
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3
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Ramanathan, Usha
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Crespi, John M.
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Kaynak, Erdener
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Muyldermans, Luc
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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2
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
3
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
4
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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