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~subject:"Agricultural product"
~subject:"Internet marketing"
~subject:"Lieferkette"
~type_genre:"Case study"
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Agricultural product
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Lieferkette
Sales promotion
20
Verkaufsförderung
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4
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3
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3
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3
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Alston, Julian Mark
1
Crespi, John M.
1
Daxböck, Christian
1
Fuchs, Dominik
1
Kaiser, Harry M.
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Lechner, Christian
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Journal of promotion management : JPM
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
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ECONIS (ZBW)
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1
Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian
;
Fuchs, Dominik
;
Lechner, Christian
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 271-285)
.
2014
Persistent link: https://www.econbiz.de/10010415424
Saved in:
2
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
3
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
4
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
5
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
6
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
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