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~subject:"Alkoholisches Getränk"
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Alkoholisches Getränk
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2,446
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Consumer behaviour
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Deutschland
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Russell, Cristel Antonia
2
Grube, Joel W.
1
Nelson, Jon Paul
1
Noguti, Valeria
1
Russell, Dale W.
1
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Journal of advertising : official publication of the American Academy of Advertising
2
Contemporary economic policy : a journal of Western Economic Association International
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ECONIS (ZBW)
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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2
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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3
Alcohol advertising in magazines : Do beer, wine, and spirits ads target youth?
Nelson, Jon Paul
- In:
Contemporary economic policy : a journal of Western …
24
(
2006
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003346807
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