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~subject:"Anlageberatung"
~subject:"Virales Marketing"
~type_genre:"Book section"
~type_genre:"Sammlung"
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Anlageberatung
Virales Marketing
Social Web
2,931
Social web
2,931
Online-Marketing
466
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465
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267
Konsumentenverhalten
267
Web 2.0 technologies
234
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234
Deutschland
230
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230
Beziehungsmarketing
209
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209
Soziales Netzwerk
193
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190
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176
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176
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176
Electronic Commerce
155
E-commerce
153
Viral marketing
152
Brand management
149
Markenführung
149
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148
Öffentlichkeitsarbeit
148
Customer integration
142
Kundenintegration
142
Digitalisierung
129
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129
USA
125
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125
Marketing management
121
Marketingmanagement
121
Innovation management
98
Innovationsmanagement
98
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95
Virtuelle Realität
95
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87
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87
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Adeola, Ogechi
3
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2
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2
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2
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1
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1
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1
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1
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1
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Word of mouth and social media
5
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
AI impacts in digital consumer behavior
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Computer-mediated marketing strategies : social media and online brand communities
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Contemporary issues in digital marketing
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
155
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
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3
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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4
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
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5
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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6
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
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7
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
8
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
Saved in:
9
User sentiment analysis of Cashkumar peer-to-peer (P2P) lending platform : based on Google reviews
Gupta, Sagar Suresh
;
Mahajan, Jayant
- In:
Smart analytics, artificial intelligence and …
,
(pp. 97-122)
.
2023
Persistent link: https://www.econbiz.de/10014320755
Saved in:
10
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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