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~subject:"Anthropology"
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Anthropology
Beziehungsmarketing
25,015
Relationship marketing
25,014
Consumer behaviour
8,682
Konsumentenverhalten
8,682
Customer satisfaction
5,281
Kundenzufriedenheit
5,281
Service quality
3,835
Dienstleistungsqualität
3,834
Brand management
2,517
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2,517
Deutschland
2,227
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2,215
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2,205
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2,203
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2,144
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2,144
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1,978
Social web
1,978
Markenimage
1,841
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1,839
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1,838
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1,820
Electronic Commerce
1,655
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1,606
Online-Marketing
1,527
Internet marketing
1,512
Kundenwert
1,457
Customer value
1,432
Customer integration
1,414
Kundenintegration
1,414
Vertrauen
1,337
Confidence
1,334
Einzelhandel
1,314
Retail trade
1,305
Brand
1,252
Markenartikel
1,236
Online retailing
1,201
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1,201
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1,119
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1,116
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Andonopoulos, Vicki
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1
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1
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1
Griffith, Denni Arli
1
Hadi, Rhonda
1
Hellén, Katarina
1
Hermann, Erik
1
Hinz, Oliver
1
Hodgson, Julia
1
Hosany, Sameer
1
Khogeer, Yusra
1
Lanier, Clinton D.
1
Lee, Wai-yee
1
Li, Xiaodong
1
Lin, Xinfeng
1
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1
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1
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1
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1
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1
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1
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Journal of marketing management : MM
6
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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Marketing theory
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The Routledge companion to consumer behavior
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ECONIS (ZBW)
13
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1
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
2
Service robots' anthropomorphism : dimensions, factors and internal relationships
Zhang, Shengliang
;
Lin, Xinfeng
;
Li, Xiaodong
;
Ren, Ai
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
1
,
pp. 277-295
Persistent link: https://www.econbiz.de/10013271817
Saved in:
3
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
4
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
5
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
6
Know your customer : client captivation and the epistemics of market research
Nilsson, Johan
- In:
Marketing theory
19
(
2019
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
Saved in:
7
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
8
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
9
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
10
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
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