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Arzneimittel
Direktmarketing
1,882
Direct marketing
1,505
Deutschland
350
Germany
327
Consumer behaviour
256
Konsumentenverhalten
255
Theorie
193
Theory
193
Beziehungsmarketing
174
Online-Marketing
173
Relationship marketing
172
Advertising effects
167
Werbewirkung
167
Internet marketing
163
Advertising
145
Werbung
145
USA
144
Marketingmanagement
143
Pharmaceuticals
141
United States
141
Marketing management
140
Marketing
122
direct marketing
98
Pharmaceutical industry
77
Pharmaindustrie
77
Electronic Commerce
73
Internet
68
Distribution channel
59
Vertriebsweg
59
E-commerce
55
E-Mail
48
Bank
44
Marktforschung
44
Social Web
44
Social web
44
Zielgruppe
44
Market research
43
Mobile Marketing
41
Mobile marketing
41
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Undetermined
48
Free
23
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Article
109
Book / Working Paper
32
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Article in journal
110
Aufsatz in Zeitschrift
110
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
3
Book section
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
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1
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1
Konferenzschrift
1
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English
141
Author
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Aikin, Kathryn J.
5
Liu, Qiang
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Sinkinson, Michael
4
Starc, Amanda
4
Bar, Talia
3
Berndt, Ernst R.
3
Betts, Kevin R.
3
Dave, Dhaval
3
Gupta, Sachin
3
Iizuka, Toshiaki
3
Jin, Ginger Zhe
3
Lillard, Dean R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Saffer, Henry
3
Ball, Jennifer Gerard
2
Boudewyns, Vanessa
2
Bradford, W. David
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Ishihara, Masakazu
2
Jayawardhana, Jayani
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Hongju
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Rubin, Paul H.
2
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Institution
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National Bureau of Economic Research
3
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
Published in...
All
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Cogent business & management
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Economic affairs : journal of the Institute of Economic Affairs
1
Emory Law and Economics Research Paper
1
Frontiers in health policy research
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
141
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71
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71
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
72
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
73
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
74
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
75
The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E.
;
Meyerhoefer, Chad D.
;
Zuvekas, Samuel
- In:
The Geneva papers on risk and insurance - issues and …
39
(
2014
)
4
,
pp. 749-767
Persistent link: https://www.econbiz.de/10011281017
Saved in:
76
Direct to consumer advertising of pharmaceutical drugs : information and persuasion
Bar, Talia
;
Lillard, Dean R.
-
2014
Persistent link: https://www.econbiz.de/10010238422
Saved in:
77
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
78
Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
79
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
80
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
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