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~subject:"Auction theory"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Google LLC
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780
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338
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338
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
7
Journal of business research : JBR
6
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ECONIS (ZBW)
218
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41
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218
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41
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
42
Will data on internet queries predict the performance in the marketplace : an empirical study on online searches and IPO stock returns
Kang, Hyoung Goo
;
Bae, Kyounghun
;
Jung Ah Shin
;
Jeon, …
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012543722
Saved in:
43
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
44
Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
Saved in:
45
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
46
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
47
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
48
Maximising the efficiency of keyword analytics framework in wireless mobile network management
Geetha, K.
;
Kannan, A.
- In:
International journal of enterprise network management …
11
(
2020
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10012287236
Saved in:
49
Effects of paid search advertising on product sales : a Chinese semantic perspective
Yang, Zhi
;
Wu, Yueyan
;
Lu, Chongyu
;
Tu, Yangjun
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1481-1504
Persistent link: https://www.econbiz.de/10012395563
Saved in:
50
Effects of search engine advertising on user clicks, conversions, and basket choice
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 837-862
Persistent link: https://www.econbiz.de/10012419601
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