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Australia
Brand image
11
Markenimage
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Consumer behaviour
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Konsumentenverhalten
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Brand management
4
Markenführung
4
Sponsoring
4
Sponsorship
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Australien
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Beziehungsmarketing
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Brand equity
3
Marketing management
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Marketingmanagement
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Relationship marketing
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Brand
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Designation of origin
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Herkunftsbezeichnung
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Markenartikel
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Messung
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Public relations
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Social behaviour
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Soziales Verhalten
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Sport
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Sports
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Öffentlichkeitsarbeit
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Body weight
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Brand innovativeness
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Brand loyalty
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Brand valuation
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Branding geographic regions
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CSR
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Cause proximity
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Pappu, Ravi
4
Brailsford, Timothy J.
1
Cornwell, T. Bettina
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Dash, Stephen
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Hutchinson, Marion
1
Quester, Pascale
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Quester, Pascale G.
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R.C. Leventhal
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Ritchie, Brent W.
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Spry, Amanda
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European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi
;
Quester, Pascale G.
-
2008
Persistent link: https://www.econbiz.de/10009479537
Saved in:
2
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
3
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
4
Valuing brand equity of a geographic region
Brailsford, Timothy J.
;
Dash, Stephen
;
Hutchinson, Marion
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
14
(
2009
)
6
,
pp. 765-779
Persistent link: https://www.econbiz.de/10003974184
Saved in:
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