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~subject:"Automotive industry"
~subject:"Großbritannien"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Automotive industry
Großbritannien
Brand management
444
Markenführung
444
Deutschland
120
Germany
117
Markenpolitik
91
Corporate reputation
42
Firmenimage
42
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41
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39
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36
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36
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35
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32
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Case study
Fallstudiensammlung
Article in journal
196
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196
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67
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67
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40
Fallstudie
39
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Förster, Kati
2
Heller, Michael
2
Kirby, Julia
2
Arnezeder, Christian
1
Auer, Daniel
1
Bagusat, Ariane
1
Balmer, John M. T.
1
Bridson, Kerrie
1
Bulut, Cengizhan
1
Bungay Stanier, Michael
1
Burmann, Christoph
1
Büschken, Joachim
1
Darling, John R.
1
Dauth, Tobias
1
Evans, Jody
1
Fischer, Eileen
1
Foroudi, Pantea
1
Gottschalk, Bernd
1
Hatch, Mary Jo
1
Heller, Victor L.
1
Henneberg, Stephan
1
Herrmann, Andreas
1
Hollensen, Svend
1
Huber, Frank
1
Imani, Saheb
1
Kalmbach, Ralf
1
Karjalainen, Toni-Matti
1
Kotulla, Thomas
1
Landwehr, Jan Rüdiger
1
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1
Lennartz, Wolfgang
1
Liao, Mei-na
1
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1
Müller, Christian
1
Nadler, Sabrina
1
Nenycz-Thiel, Magda
1
Nufer, Gerd
1
Parmentier, Marie-Agnès
1
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1
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Corporate brand and corporate reputation
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2
Journal of business strategy
2
Trademarks, brands, and competitiveness
2
Building corporate identity, image and reputation in the digital era
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing : EJM
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft
1
General Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Markenmanagement
1
International journal of sport management and marketing : IJSMM
1
Journal of Islamic marketing : JIMA
1
Journal of general management
1
Journal of media business studies
1
Kommunikationspolitik im 21. Jahrhundert
1
Management for professionals
1
Marketing management : a cultural perspective
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing theory
1
Marktorientierte Unternehmensführung
1
Reihe: Marketing, IT und Social Media
1
Research
1
Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe Wirtschaftswissenschaften
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Sortimentsstrategien in Industrie und Handel
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
39
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1
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
2
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
3
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
4
Brand management principles : the example: J. Barbour & Sons Ltd. ; a british lifestyle brand in the premium fashion segment
Teeuwen, Constanze
-
2013
Persistent link: https://www.econbiz.de/10009752839
Saved in:
5
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
Saved in:
6
How athletes build their brands
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 106-124
Persistent link: https://www.econbiz.de/10009575302
Saved in:
7
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
8
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
9
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
Saved in:
10
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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